Branding2018-03-27T18:20:23+00:00

Project Description

Jennifer Layne Welch, former Head of Brand Strategy and Stewardship at Shell, and now Owner and President of Jennifer Layne Brands, wanted to collaborate with me on her newly formed company. A creative thinker, Jennifer employs crayons and drawings as a mental shortcut to retain important information, ideas and thoughts about her clients. I designed the logo to reflect both her style and the new brand’s approach of being a brand + marketing strategy creation company. From promotional products to business cards to the website, the brand reflects the company’s value proposition with a unique and memorable graphic: the “X” brand, makes it mark.

Project Details

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