Jennifer Layne Welch, former Head of Brand Strategy and Stewardship at Shell, and now Owner and President of Jennifer Layne Brands, wanted to collaborate with me on her newly formed company. A creative thinker, Jennifer employs crayons and drawings as a mental shortcut to retain important information, ideas and thoughts about her clients. I designed [...]

"The Art of Dessert" tagline was developed based on the company name: Dessert Gallery. Dessert Gallery made every baked item they produced seem like a work of art. And with a very cheery logo color combination, vivid graphics captured the overall feel that the bakery wanted to portray.